When people think of marketing, shelving isn’t something that often comes up in the discussion. Shelving and how you display your products is a crucial part of how people perceive your store. This blog post looks at five different reasons why retail display shelving is important.

1. Like It Or Not, Appearances Matter

When managing a retail storefront, looks are your best friend. Visual appeal helps you take advantage of all the foot traffic in your area. If your store doesn’t visually stand out from your competitors and the neighboring stores, you’re going to have a hard time attracting new visitors.

When you take the time to look at your store, you’ll realize the enormous impact that shelving has on your store’s appearance. Shelving influences the vibe in your store and the type of experience people have when shopping with you. Display shelving is an important tool to help you attract new customers and keep them in your store for longer periods of time. Taking the time to optimize your shelving is a simple way to position your store to succeed. The rest of this blog post looks at four ways shelving impacts your store’s experience.

2. Choosing The Right Shelving Allows You To Influence How Your Store Appeals To The Senses

Attention-grabbing displays are key to influencing your customer’s senses. By prioritizing the location of certain items, you can control how people feel when they walk in your store. Investing in shelving that can beautifully display candles is excellent for creating a calming environment. You can also use display shelves to show off items that your target audience may find interesting.

Knowing your audience is key when it comes to using shelving correctly. When you know your audience, you can use your shelving to place items that excite your customer’s at eye level. Unique displays prevent people from walking past your store and influences how long people stay in your store.

3. Investing In Retail Display Shelving Allows You Plan Ahead

Your store’s display should always reflect your brand and your customer’s. By knowing your audience, you can optimize your shelving during the holiday seasons to stand out. Investing in the proper display shelving ahead of time makes it easier to reorganize your store at Christmas or Halloween.

It’s also important to consider color when it comes to shelving. When planning ahead for special seasons, you can make a conscious effort to organize your items by color. Color coding your shelves red at Valentine’s day is an excellent way to grab attention with your shelving while fitting in with the current theme of the season.

4. Proper Shelving Creates The Opportunity To Surprise Your Customers

Using the right display units allows your store to attract attention gracefully. Some stores rely on flashy displays, which in turn can turn some people off. The displays you use to attract attention should be based on the preferences of your customer. For example, you wouldn’t invest in a giant neon display if you were trying to attract senior citizens. Displaying your items in a way that speaks to your audience is a key part of generating attention.

5. Retail Display Shelving Prevents Your Store From Stagnating

The last thing you want is for people to experience deja vu when walking past your store. Not paying attention to your shelving is an easy way to allow your store to stagnate. Once people get familiar with your stale displays, you can expect the majority of your foot traffic walk right past your store.

Paying attention to your shelving units help you achieve a refreshed retail look with minimal work. When rearranging your store, take advantage of vertical displays and pay special attention to how you display items that excite your customers.